Why Your E-Commerce Business Should Be Using TV In Your Digital Marketing Strategy

There are multiple reasons why all product based business should use TV as apart of their digital marketing strategy. With people now being able to access TV anywhere they want, and are buying more online, marketing on TV, which then ends up online (FOREVER) could be one of the best marketing investments you made in your business.

Products Featured on TV Create Brand Awareness

If your marketing goal is to increase your brand awareness, using the TV platform is the right choice for you. With all the marketing mediums out there to choose from, TV is the most effective at reaching large audiences when needed.

TV and Online Work Really Well Together

TV alone can be beneficial in so many way, using them together with digital can make your brand unstoppable. If your brand is mentioned in a TV segment, that will encourage people to visit your website, increasing conversions or even leading them to your email marketing campaign. People who visit your website might not necessarily make a purchase right away, which will allow you to create retargeting ads that follow them to other websites.

People Are Spending More Time On TV Now Than Ever

With millions of people spending more time at home, TV watching has increased. Those audiences include just about every demographic, from old, to young, students, older professionals, men, women, you name it, they have the potential to see your products.

You Can Demonstrate Your Product On TV

People tend to "believe it when they see it" and if your products are featured on TV, you will get the opportunity to do just that. One of the most challenging aspects of marketing a product is educating potential users on its features and benefits. If your product is on TV from an expert to your marketing your product, people will be able to get a better understanding of how to use your products and how it works.

TV reaches larger audiences and we can do that by featuring you on the TV segments we book on a monthly basis. We can also coach you with media training, how to speak confidently in front of the camera or giving a presentation. At B7, we set you up for success and give your products the visibility it needs.